Alrighty, hello all you out there! I’ve always thought that I woudn’t be the best Blogger because it takes a lot for me to sit down and write, good or bad, about something. But it’s happened once more! There is something I really like and want you to know about!
In this day and age of rampant social media use and with sites like Pinterest, we all have the ability to post content and spread the word about products and services that we love or don’t love. Essentially we, being the active public who uses social media, become a nationwide free marketing team for these companies. We see things and then we talk about them and spread the word, creating conversation, and making suggestions. You and your friends are a research and development team for the biggest companies in the world!
Now, this brings me to why I’m writing about this. Unbeknownst to most people, there are marketing companies that specialize in word of mouth marketing campaigns, my favorite being BzzAgent (their link is at the bottom of this page). Now what this means is that companies such as Nerf (you know, those squidgy footballs you used to play with when you were little, but are now much cooler than they used to be) pay BzzAgent to do a word of mouth campaign for their newest product. Nerf supplies the company with products and then the Bzz team sends them out to their army of members to try out. You get the product in the mail, you try it out, then do what you normally do when you get something you like or don’t like, you talk about it on your Facebook, you tweet about it, you talk to your friends about it. And all that posting you’ve done and all that chatting you’ve done is exactly what the people at BzzAgent and Nerf are looking for. You’ve spread the word on a new product you may have not tried before and the buzz you’ve created by talking about it is what the marketers want.
Sounds pretty great right?! Signing up with BzzAgent is free and you get to try out lots of different products….for the low, low, price of FREE.99!